Blake Short is a seasoned marketer specializing in the junk removal industry. Alongside running a marketing agency that caters to helping junk removal businesses grow, Blake has developed a keen understanding of what drives scalability and predictability within this niche market.

His website: https://topdogdigitalsolutions.com/

*Summary:*
In this episode, we dive into the intricate world of junk removal marketing with Blake Short, an expert at the forefront of commercial job acquisition strategy. Blake shares invaluable insights into what drives business growth in the competitive junk removal industry, discussing everything from common pitfalls to innovative email outreach tactics.

*Key Takeaways:*
-Diversified Marketing Strategy: It is crucial to spread marketing efforts across Google Ads, Facebook ads, SEO, and direct email outreach to build a sustainable junk removal business.
-Email Outreach: Consistency and volume in email marketing are key. Sending out emails to potential commercial clients should be done strategically and with due diligence to maintain the sender’s domain reputation.
-Commercial Jobs: Securing commercial jobs entails understanding the needs of property managers and realtors, as well as being prepared to meet specific requirements such as up-to-date insurance documentation.
-Facebook Ads: They offer a unique advantage for branding and exposure but should not be relied upon for immediate lead conversion like Google Ads. Timing and the quality of creative content are essential for their success.
-Seasonality in Action: While the junk removal business might face slower seasons, proactive strategies, especially in securing commercial contracts, can mitigate downturns and ensure year-round revenue flow.

*Quotes:*
“It’s about you. So for them, it’s about them. What are their pain points and how are you helping them?”
“You got to want to win because there’s people out here right now and there’s new people coming into this industry that are hungry, and you’re going to have to match that hunger and you’re going to have to match that consistency and that level that you put into it.”

*Announcements:*
HAVE YOU SEEN OUR NEW BLUE COLLAR KIDS BOOK? https://www.bluecollarabc.com/
Get a Free Audit of your Google Ads, SEO, Website, or Google Business Listing: https://bluecrocus.ca/website-seo-audit

*About the Show:*
Welcome to our podcast for contractors and business owners, hosted by Lewis Vandervalk of Blue Crocus Solutions. Our #1 goal is to connect with and learn from business owners, thought leaders, and coaches. We talk about their stories, where they have come from, where they are going, and their wins and lessons.

If you want to be a guest on the podcast, email Lewis@bluecrocus.ca, and we can arrange a time if you are a good fit!

*Find Blue Crocus Solutions on the Web (With some resources):*
Get a FREE email script for reaching out to Realtors or Property Managers for Junk Removal: https://realtorscript.bluecrocus.ca/r...
Connect with Blue Crocus Solutions on the web: https://www.bluecrocus.ca/
Check us out and see our reviews: https://www.google.com/maps?cid=14274...
Join our Facebook Group for Junk Removal Marketing Success Community: https://www.facebook.com/groups/148165343156578/
Check out our Facebook Page: https://www.facebook.com/bluecrocussolutions

*Find our Podcast Here:*
Spotify: https://open.spotify.com/show/3Wu30Zf...
Apple: https://podcasts.apple.com/ro/podcast...
Google Podcasts: https://podcasts.google.com/?feed=aHR...
Youtube: • The Blue Crocus Experience PODCAST

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