11 PR Lessons Luxury Outdoor Brands Can Learn from a Pro
Update: 2025-09-02
Description
Think your outdoor brand isn't newsworthy? Think again. In this episode of The Affluent Buyer Script, Katy sits down with Colleen Gallagher, founder of Onwrd & Upwrd PR, to unpack the power of earned media and how luxury outdoor businesses can start getting press — without a publicist or a press release.
From how to pitch the right stories to the right outlets, to why storytelling beats specs every time, Colleen shares practical tips (and some spicy truths) that’ll help you get noticed by the media — and by your ideal affluent clients. If you’ve ever wondered how to build visibility without feeling like a braggy show-off, this episode is your PR playbook.
Show notes:
- Colleen’s LinkedIn: https://www.linkedin.com/in/colleen-lerro-gallagher/
- Onwrd & Upwrd LinkedIn: https://www.linkedin.com/company/onwrd-upwrd
- Onwrd & Upwrd website: https://onwrdupwrd.com/
- Descript: https://www.descript.com/
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