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When kids hit puberty they become driven by a core motivation that many of us adults don't fully appreciate. It's not simply fun, or sex; they're looking for experiences that give them social status and respect.

According to David Yeager, author of 10-25: The Science of How to Motivate Young People, a societal belief that teens and young adults are lazy and incompetent causes us to misunderstand the power of this motivator. When parents, teachers and employers get it wrong they try to use either an enforcer mindset - yelling telling, blaming and shaming - or a protector mindset such as bribes and lowered expectations rather than mentoring.

In his book, Yeager, whom Clarivate Web of Science ranks as one of the top 0.1% most-influential psychologists in the world over the past decade, tells stories and gives concrete explanations for why the the science of motivating young people shows we can harness their drive for social status and a growth mindset, to motivate any young person to achieve their best.

BOOK:
10-25: The Science of Motivating Young People

DAVID YEAGER: Author/Professor/Scientist
yeagerds@austin.utexas.edu

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