114: Big Retailer SEO, Power BI, CTR & Rankings (Data) w/Claudia Higgins
Update: 2020-02-02
Description
In this episode:
* Doing SEO for a big retailer
* What an SEO Insight Technology Manager does
* Using PPC to Strategize for SEO
* Why/when/how to use Power BI
* What is the “data hulk”?!
* Does CTR actually impact ranking? (Based on data)
* Strategically dealing with Holiday and Seasonal content
* Communicating SEO value to executives.
Claudia Higgins is an SEO Insight Technology Manager for Argos, a large retailer in the UK. She has spoken about SEO at events including Brighton SEO, SearchLove, C3 New York and TechSEO Boost.
Listen Now!
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Show Agenda and Timestamps
Coming soon!
Tools Mentioned
Coming soon!
Articles, Resources, and Links Mentioned
* Argos
Find Claudia Online
* Claudia on Twitter
* Claudia on LinkedIn
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