In this episode of Harder Than Life, host Kelly Siegel welcomes Matt Reynolds, founder of Barbell Logic and author of the upcoming book, Undoing Urgency. With over 25 years of experience in strength and fitness coaching, Matt dives into his philosophy of voluntary hardship, balancing urgency and importance, and redefining personal training with simplicity, effectiveness, and cutting-edge technology. Matt shares his journey from being a professional strongman and powerlifter to running a global fitness empire. Together, Kelly and Matt explore actionable advice for life, fitness, and business that listeners can implement today.

Matt Reynolds is offering a special discount for the listeners of the Harder Than Life Podcast. They can enjoy 50% off their first month of coaching by using the discount code "HARDER" at checkout at barbell-logic.com/harder

Key Takeaways:

Voluntary Hardship: Choosing difficult, refining experiences prepares us for the inevitable involuntary hardships of life.

Simplicity and Focus: Success in fitness and life comes from focusing on what’s important—simple, hard, and effective practices.

Undoing Urgency: Matt's book emphasizes identifying core values and aligning actions to live a life that matters.

Online Coaching Benefits: How Barbell Logic's innovative model provides freedom and accessibility for both clients and coaches.

Actionable Productivity: Tips from Matt’s GAME Plan framework—Goals, Actions, Metrics, Execution.


"Simplicity, when paired with effort, is the most effective strategy in fitness and in life." – Matt Reynolds


Matt Reynolds’s Links:

Website: https://ryanmattreynolds.com/, https://barbell-logic.com/

Instagram: https://www.instagram.com/ReynoldsStrong/

X: https://x.com/ReynoldsStrong


Chapters:

00:00 - Introduction to Harder Than Life Podcast

02:05 - The Concept of Undoing Urgency

05:54 - Identifying Core Values

09:49 - The Importance of Focus and Efficiency

11:46 - Game Plan for Achieving Goals

16:05 - Voluntary vs. Involuntary Hardship

19:58 - The Philosophy of Voluntary Hardship

23:48 - The Benefits of Online Coaching

28:04 - Simplicity in Strength Training

33:44 - The Evolution of Strength Training

37:22 - AI in Coaching: Opportunities and Challenges

41:43 - The Shift to Online Coaching

48:54 - The Future of Coaching: Authenticity and Connection

53:57 - Lessons Learned in Coaching and Business

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