6 Seeds is a technology-enabled, food-focused marketing consultancy and creative ventures business, operating out of London, UK, and Toronto, Canada. Launched in 2023, the team of advisors and market experts bring together creative and data-driven solutions for the food and beverage sector. In our discussion with Al Berry, co-founder and CSO, and Andreas Duss, COO and MD North America, we discuss a range of topics relevant to food innovation today, including: consumer eating habits, information and misinformation, the power and potential of generative AI in supporting creativity in food product development (we mention AI use with companies such as McCormick, and Coca-Cola's AI driven flavour formulations), the place where plant-based proteins are today in relation to sustainable protein production (such as McCain's recent commitment to regenerative farming, or the uniqueness of the UK's Tony's Chocolonely slave-free chocolate). We discuss the creative competition between new and emerging food brands and start-ups in relation to legacy brands, touching on the realities of price inflation in the past 18 months, and what the future can hold for how brands show up in terms of their communications with audiences. We wrap the discussion on what most excites Al and Andreas about their work helping to lead 6 Seeds.