Mr. Andreas Duss is Co-Founder of Auralis Botanicals Brewing Company, a beverage company that offers a unique drinking experience with emphasis on non-alcoholic, lightly carbonated beverages that are infused with boreal plants (like elderberry, blueberry, sumac, juniper, spruce, and birch), and mushrooms (like chaga, lion’s mane, and reishi). 

Before starting Auralis, Andreas was co-Founder of Nourish Food Marketing, focused on food and beverage marketing. Product development, super foods, kombucha. Boreal forest plant benefits; Healthy drinking, non-alcoholic beverages/sober curious; Natural ingredients; product design; the power of mushroom infusions; adaptogens in functional beverages; clean and distilled flavours; the insights of product design from Raymond Loewy, ‘If you want to sell something unusual make it look ordinary – if you want to sell something ordinary, make it look unusual’; cost per unit; quality and premium products; product visioning; ‘you can’t create something innovative, with yesterday’s tools’; (craft) brand loyalty; occasions for beverage consumption; health awareness; figure out what you are really selling (e.g. Volvo, FedEx, etc.), consistent messaging.

Andreas Duss is also founder of Audacious.Marketing, a Toronto-based food entrepreneur marketing agency.