12. Dynamic Pricing Secrets: Stop Underselling Your Hotel – Occupancy Is Lying to You
Description
In this episode, Radka dives into the art and science of dynamic pricing — and why 100% occupancy might actually be a sign you're leaving money on the table. Drawing from years of experience as one of the first revenue managers in the Czech Republic and Slovakia, she shares actionable strategies to optimize your rates, boost revenue, and maintain brand value.
Key Takeaways:
- Why hotels should adjust prices daily—and how to do it right.
- The power of owning your customer relationships to control pricing.
- How to balance high-end brand perception while offering lower rates.
- Why setting a minimum price protects both your revenue and guest quality.
If you’re ready to rethink your pricing strategy and unlock new levels of profit, this episode is for you.
Plus, check out Radka’s "Price Your Room Right" course for hands-on tools and templates.Price Your Room Right is part of the Inevitable Hotel Success Programme: https://radkatelyckova.com/work-with-me/inevitable-hotel-success/
What pricing challenges are you facing? Drop your questions!
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