17. From BAR to Open Pricing: Unlocking Hotel Revenue with Simulation & Strategy
Description
In this episode of Behind the Booking podcast, we welcomed again Nikolaos Tsitsoulis, co-founder of HotelLabs and hotel owner. Together, we explored:
- Why direct bookings are essential for profitability and how to balance OTA relationships.
- The creation of the Revenue Simulator – a practical tool for training hoteliers in dynamic pricing and open pricing.
- How simulation games help owners, GMs, and revenue managers test strategies, understand competition, and learn from live scenarios.
- The shift from simplified BAR grids to open pricing as the key to unlocking hidden revenue potential.
- The future of revenue management with AI, automation, and data-driven tools enabling hoteliers to focus more on strategy than routine tasks.
Nikos also shared how HotelLabs collaborates with organizations like the Greek Confederation of Hotels and why even experienced revenue managers benefit from this hands-on, interactive training.
This conversation is a must-listen for hoteliers who want to sharpen their revenue strategies, embrace innovation, and prepare for the next era of hotel revenue management.
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