In this episode of Business for Aligned Women, Clara shares three business trends she’s noticing that may be costing women business owners time, energy, and income. From misdirected podcasting efforts to the confusion of managing multiple online spaces, this is a must-listen if you’re committed to sustainable business growth in 2025.

You’ll learn why some common advice—like creating personal brands for product sales—might actually be a distraction from the business moves that really matter. Most importantly, this episode encourages you to tune into your energy and align your strategies with your values before implementing every trending tactic you see online.

Tune in to hear:

• Why popular advice about podcasting, branding, and online presence might not be serving you.

• How to make strategic decisions that actually support your long-term business vision.

• The mindset shift that will save you hours each week and help you make more aligned decisions.

• What to focus on instead if you want to grow with less overwhelm and more clarity.

  
  

Find the Complete Show Notes Here -> https://sigmawmn.com/podcast

In This Episode, You’ll Learn:

• The top 3 trends that are wasting your energy and what to do instead.

• Why podcasting without strategy can damage your brand and focus.

• The hidden cost of splitting your brand across multiple platforms.

• What personal branding can’t do for your product-based business—and where to focus instead.

  
  

Themes & Time Stamps:

[00:00 ] Introduction and Purpose of the Episode

[01:17 ] Unhelpful Trend #1: Podcasting Without Strategy

[03:51 ] Unhelpful Trend #2: Creating Separate Social Media Accounts and Websites

[08:49 ] Unhelpful Trend #3: Personal Branding for Product Sales

[10:41 ] Conclusion and Final Thoughts

Free Offerings to Get You Started:

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Resources:

• Branding with Sigma Studio: Our signature branding offer to help women business owners create strategic, aligned visuals that convert.

• Profitable Podcasting Training: Learn how to launch or optimise your podcast for sales.

• Yearly Business Planner: Create a sustainable, strategic plan for the year ahead.

• Repurpose Ai: Streamline your content creation and repurpose effortlessly with Repurpose Ai.

• Later Content Scheduling: Simplify your social media strategy with Later.

• Flodesk: Elevate your email marketing with Flodesk – get 50% off your first year using this link.
  

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