127. Rita Clifton CBE: What boards get wrong about brand
Description
Rita Clifton CBE is Chair of Simplyhealth and Deputy Chair of the John Lewis Partnership. Tune in to hear her thoughts on: Why should boards care more about brand? (1:52 ) What framework do you use to assess brand when joining a board? (5:49 ) How should CEOs think about return on brand investment? (8:03 ) How should boards manage the lag between internal changes and market perception?(17:59 ) When has your brand expertise helped unlock board-level value? (20:18 ) What did you do at ASOS when the share price collapsed? (28:17 ) How should boards handle intense public scrutiny of their brands? (31:29 ) Where do boards most often go wrong on brand? (37:19 ) And ⚡The Lightning round ⚡(40:44 )
Host: Oliver Cummings
Producer: Will Felton
Music: Kate Mac
Audio: Nick Kold
Email: podcast@nurole.com
Web: https://www.nurole.com/nurole-podcast-enter-the-boardroom
United States
