Getting the first yes from a client is the most thrilling part of starting a business. As you go on, you have to think of ways to keep a steady stream of clients flowing in. It is why marketing is crucial in any industry—getting ideal clients is imperative in how you’ll be running the company, as well as its longevity.

In this episode, business coaching expert Dov Gordon joins us to discuss the vital questions that you should ask before engaging potential clients. He also talks about the essential steps and processes that you can implement to get clients coming back to you. This episode is a gem for any who’s struggling with consistent lead generation and getting their ideal clients. Check out this episode highlights, and don’t forget to tune in to the show for all the details!

About Dov 

Dov Gordon is the founder and head coach of The Alchemist Entrepreneur. He is an expert in helping entrepreneurs, coaches and consultants develop a consistent flow of their ideal clients. He also helps them build a strong strategic foundation and utilize it depending on their specialization.

How to Build a Consistent Flow of Ideal Clients

Growing and Evolving in Career

• He’s been interested in business since he was 13 when he discovered the self-help section of the library.
• Since then, he started studying all sorts of business aspects.
• In his late teens, he ventured into network marketing, where he learned about the power of systems.
• He realized that he’d be good at business coaching and took a course on it.

Overcoming the Biggest Milestones and Challenges

• The challenge was building a consistent flow and drawing his ideal clients towards him.
• He signed up for a Dale Carnegie English course when he was in Jerusalem, where he got 12% of his first clients.
• He also reads a lot of books, and he reaches out to good mentors.
• A good consultant sees through what’s lying beneath a situation.

Build Your Systems and Processes

• Learn skills and form them into processes.
• A series of steps is not necessarily simple for someone who doesn’t understand it.
• There is a vast difference in the skill set required to succeed inside a company versus working solo outside.

Three Critical Questions of Clients

• “Should I pay attention? Is this interesting?”
• “Can I trust you?”
• “Is it right for my situation?”

Six Steps to Create a Consistent Flow of Ideal Client

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