Many businesses, especially startups, tend to use a variety of unfocused marketing strategies. As a consequence, they spend so much time and money but don’t get effective results. The key is to focus on giving your target customers enough reasons to buy from you. Value proposition—when you’re able to communicate your value clearly—teaches us precisely this.

In this episode, Peter Sandeen discusses value proposition and how it can help businesses grow. He shares his experiences as a value proposition and marketing expert. He also advises business owners on how they can build an effective marketing strategy. Join us and learn more about the importance of learning how to communicate your value clearly in business success.

About Peter

Peter Sandeen is a value proposition and marketing message development expert. He helps business owners create a strong value proposition and a targeted marketing message for their businesses. Peter focuses on the fundamentals of effective marketing. His work also includes copywriting and conversion optimization. 

Communicate Your Value For Business Success

Peter’s Marketing Journey

• Peter’s first focus was copywriting.
• He then decided to go into conversion optimization, which he did for a long time.
• In the course of his business, he realized that the ability to communicate your value always makes the biggest difference in the results.
• From then on, he wanted to help businesses have clear and strong value propositions.

Biggest Challenge: The Mental Game

• For Peter, his biggest challenge was in his head. He struggled over his personal beliefs around success and money.
• Your beliefs and expectations drive your behaviour. It most commonly determines what your reality will be.
• The business side transitioned quite smoothly.

Overcoming Limiting Beliefs

• The first step is to notice your limiting belief. It can be challenging because we don’t see it as a limiting belief. Often, we see it as reality.
• The second step is to argue with it. Make your limiting belief completely ludicrous. Figure out the reasons why you should get rid of it.
• Come up with an alternative to replace it. Repeat the process until you’ve taken in the new one.

Focus on Enjoying the Ride

• Peter lives by the quote, “Your goals should be so high that everyone around you thinks you’re a bit insane.”
• When he sets a goal, he believes he will get there. He will keep working towards it.
• It doesn’t mak

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