130: Build A Business And Life You Love

In today's sharing, I have an interview that was done with the Philippines, the CEO of VIP International, Richard Paredes. So he has interviewed me and I love to share with you this season of this episode. I think there are a lot of great nuggets for you to pick up on the stuff that matters to you the most.

Why do we need to value our clients?

(09:02-09:21 ) Every single Wednesday at 09:00 p.m. Sharp, I show up consistently rain or shine. So by doing so, I built up from zero, nobody attended my webinar. I have crickets, cockroaches and butterflies attending my webinar, right? Nobody else was there.

(09:46-09:51 ) I think it's all about giving value and being consistent to show that you are there. 

(10:04- 10:45 ) So value is something that people don't really get it. They think by just going on a Facebook life, they just share and sell something on intellectual. I mean, that's great. But what is real value is that someone takes away something. If I can give you one or two AHA moments on the show, that is value. And that is why when I'm now launching my Make It Happen campaign for my book and my podcast show, I'm giving value to anyone today who wants to get onto my show three to five minutes. I'm going to promote you. 

Why is giving value is important?

(11:01- 11:15 ) So what is value? So if you really want to help somebody, you know what? Don't sell, give value first. If they know, like, and trust you, they'll love you, they'll respect you. 

(11:38- 11:49 ) So giving value, Rich, is just like what you're doing, really providing them know, like, trust goal so that they build a relationship with you.

(12:24-12:43 )So I'm letting people tap onto our big giant shoulders to leap off, at least have an opportunity. You see, success is not about glorious wins, it's never about that. It's about taking a step back and letting other people shine as well.

Don’t Be Afraid to Start from Zero

(15:21-16;05) But if you think about it, yeah. Before, Gary Vaynerchuk him, Gary Vaynerchuk. He started wine TV, wine library or wine TV. And that has nobody watching it. Robert Kiyosaki started somewhere. Nobody even know about him until he started teaching and doing the board game. Right. So we all started from zero. And when we look at the successes of people, like, when people look at you, Rich people are like, oh, Rich is so amazing. You do your own show, you got this, we got that. And then they're. They're like, oh, but I can never be like Rich. But you know what? You just need to take a baby step.

The 3 P’s by Genecia

1. Prioritize

(16:12-16;30) Where is your dream? What is your goal? prioritize. If your dream is to be seen and to be heard as a leader, you want to be a leader in the agency, in your organization, on the online platform, whatever that may be, you have to prioritize. 

2. Push Yourself

(16:34-16:46 ) Get yourself with a network of like-minded, people, right? because like, attract like-minded people and then you get support and then people push you along, cheerleading you.

3. Prepare to Launch

(16:53-17:24 ) Too many of you prepare but never launch. How many of you think about launching that podcast that Facebook live, that business that you want to do, the early-stage entrepreneurship that you always wanted to start to make money online. You're thinking you're always preparing, researching and preparing. Hope that one day when the time is right, TADA, you think that the fairy godmother is going to come down and bring a magic one and wave a magic one like Cinderella.  

(17:45-17:47 ) Don't just prepare, prepare and launch it.

The power is in our hands. 

(19:07-19:37 ) We have the power in our hands. And if you get out of the comfort zone, stop being a victim. Blaming the COVID, blaming the lockdown, blaming another person. If you take that power again, you know what? You can dream. You can make money online. You can have a side hustle that you always wanted to do. That's right, because it's never about the resources, it's always about the resourcefulness.

(30:01-30:50 ) If you are thinking, oh, life sucks. Life is lousy. That person's fault, and you stay in that box and you choose to stay in that box. Every single day, we talk about 21 days to build an amazing habit. Can you imagine it's only 21 days and you can't even keep doing it? And you have done the years of your life, 20 years of your life, 30 years of your life, 40 years of your life complaining. How are the 21 days going to transform into it 30 years, 20 years and 40 years of your life? Unless you choose to when you choose, you know what? You don't have to change who you are. But you must be willing to learn and grow your mindset.

Take a Different Perspective

(35:48-38:58 ) If you are not doing very well in this time of covid or having a lockdown, take a different perspective. What do your clients or potential audience need?

(34:39-34:47 ) So I've got this image consultant-client she's charging about. She's shown to sell a $3,000 package to engineers. 

(35:26-35:06 ) Most engineers are behind the scenes behind-the-scenes. And the fact is, she couldn't sell her packages at all through the sum of the crickets literally zero. So when she came to me and I told her, I said, Why don't you consider changing a perspective, taking another perspective of what your audience needs? So after much brainstorming, I said, why not you sell them or promote to them how to look good on dates? Because most engineers are really nerdy. I'm just saying, generally they are nerds, but I believe they're really handsome engineers out there as well. 

(36:11-36:22 ) But they don't have time for dates. Why don't you teach them how to look good on a first date? How do you do your social etiquette for the first date or the subsequent date?

(36:23-36:36 ) With the same pricing, she took a different perspective of their package. We looked at the client they're targeting, and guess what? She sold like hotcakes. The package is sold like hotcakes.

Importance of Knowing Your Market

(39:43-40:36 )

Sell to everybody. Sell to nobody. Speak to one. Speak to many. So if you think about it, if I could give you a hard moment today about who your target market should be, then I want you to hop on the movement of making it happen because helping you to see a perspective overcoming a challenge of identifying your fishes is important for me, especially now when everyone is going online and the funny part is Rich, they are thinking I want a salmon head, a body of a shark, a tail of a dolphin. It's not possible. The fish is dead. The fish is already dead. By the time you chop them up and then put the jigsaw puzzle together. 

(41:24-42:03 ) You have to just keep changing and moulding yourself into your customer's needs. Why not just be who you are. Be who you really are. Be authentic and tell yourself, who do you want to serve and then go to the next. Love your customers more than you love your product.

Take all Excuses out and Ask For Help

(54:52-55:15 ) But first, you need to get all of your excuses out of the sofa, of excuses, out of the couch of excuses. I went out to look for people who could help me ask for help. We agents are so unwilling to ask for help. Do we look weak when we ask for help? Well, to a lot of people, we look weak. But I want to encourage you to...