DiscoverFINITE: B2B Marketing Podcast for Tech, Software & SaaS#136 - Is your SaaS product ready to be a platform? With David Burnand, CMO at Staffbase
#136 - Is your SaaS product ready to be a platform? With David Burnand, CMO at Staffbase

#136 - Is your SaaS product ready to be a platform? With David Burnand, CMO at Staffbase

Update: 2023-09-11
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From Adobe to Staffbase, David Burnand is the expert in SaaS product evolution.

On this episode, Jodi and David discuss when a SaaS product is ready to become a platform, if it ever will be, and how that evolution should be led by strategic marketing.

For our more junior listeners, we start the conversation by outlining what's the difference between a SaaS product and a SaaS platform. 

The FINITE Podcast is made possible by:
- Clarity: the fast growing, global marketing communications agency working with leading technology brands.
- 93x: the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.
- And Exclaimer: the industry's leading provider of email signature solutions, empowering businesses to unlock the potential of email as a key digital advertising channel. 

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#136 - Is your SaaS product ready to be a platform? With David Burnand, CMO at Staffbase

#136 - Is your SaaS product ready to be a platform? With David Burnand, CMO at Staffbase

Jodi Norris/David Burnand