DiscoverFINITE: B2B Marketing Podcast for Tech, Software & SaaS#138 - B2C marketing for B2B Enterprise Audiences with Nathan Rawlins, CMO at Lucid Software
#138 - B2C marketing for B2B Enterprise Audiences with Nathan Rawlins, CMO at Lucid Software

#138 - B2C marketing for B2B Enterprise Audiences with Nathan Rawlins, CMO at Lucid Software

Update: 2023-10-02
Share

Description

The lines between B2C and B2B are blurring, it's a fact. But the stereotypes of stiff, business-like, suited-up enterprise customers prevail. On this FINITE Podcast episode, our guest, Nathan Rawlins, rejects these stereotypes and believes enterprise audiences respond well to B2C tactics all-the-same.

As CMO at Lucid Software, a leading visual collaboration suite, Nathan has his mind on the entire customer lifecycle and a full range of customer segments. This experience lends itself to the topic, as his strategic approach is full of experimentation and creativity.

Listen to learn his successes and challenges that arise when adopting this mindset.

The FINITE Podcast is made possible by:
- Clarity: the fast growing, global marketing communications agency working with leading technology brands.
- 93x: the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.
- And Exclaimer: the industry's leading provider of email signature solutions, empowering businesses to unlock the potential of email as a key digital advertising channel. 

Support the Show.

Comments 
loading
In Channel
loading
Download from Google Play
Download from App Store
00:00
00:00
1.0x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

#138 - B2C marketing for B2B Enterprise Audiences with Nathan Rawlins, CMO at Lucid Software

#138 - B2C marketing for B2B Enterprise Audiences with Nathan Rawlins, CMO at Lucid Software

Alex Price / Nathan Rawlins