#139 How Social Norms Shape Our Behavior
Update: 2024-07-18
Description
Marketers use social norms to promote their products, a social norm is an unwritten rules we all follow.
If you go a few years back and try to remember an ad by IDEA which says 'Walk When Talk', this ad was a massive success and it uses the psychology of social norms.
In this podcast, we explore how it works, and see some case studies and an experiment by Robert Cialdini.
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