My guest today is Ribal Ragheb.

Ribal is part of Salesforce, the global leader in Customer Relationship Management.

Not only did Salesforce transform Sales and Marketing but also Technology, pioneering SaaS and Cloud Computing at a time when it was still the exception (now it is the norm).

Being one of the most advanced and influential Sales & Marketing companies of all time, a lot of the current systems, processes, and culture used in Sales & Marketing come from them. 

With 80K employees in 2023, $26B annual revenue in 2022, and $215B market capitalization when writing this article, Salesforce enables us to discover how a well-resourced data-driven organization thinks enablement, specifically on one of its core activities (sales), and in the case of an organization that sets the tone globally on these topics.

In this episode, we talk about:

• Offering enablement and demonstrating its value.

  
  



• How to design enablement.

  
  



• How to deliver it.