Trying to jostle between working a regular job and building my own business and brand in my spare time, I find it very difficult to put out content consistently across multiple social media platforms.

For that reason I have been debating whether I have been trying to do too much and putting too much pressure on myself and whether I would be best to just put all my time and energy and focus on building just one platform instead.

I watched a couple of videos on YouTube by people who have already succeeded for advice .  What I found was Gary Vaynerchuk telling me I should diversify and create as much content on as many different platforms as possible - that I should be on every social media platform - and Seth Godin telling me the reason his blog is successful is because he focused on that and ONLY that.

Very confusing!  So who is right?  What is the best approach to social media and building a brand?  Diversify or Focus?

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