#15: How to Truly Get to Know Your Audience as a Content Marketer
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Knowing your audience sounds like table stakes for content marketers, but it's tougher than it sounds.
Chances are they think differently to you. They see the world differently.
Deeply understanding them, their needs and their pain is a big part of the recipe for great content.
To speak about this big topic, I went for a lovely walk with Nathalie Figuière, Senior Content Marketing Manager @ CoderPad, in sunny Montpellier.
Tune in to the full episode to learn about how she has approached gaining a deep understanding of the talent acquisition audience she works on at CoderPad.
If you'd like to see the sights of beautiful sunny Montpellier, check out the full video version of the interview here: https://youtu.be/NO-bfVLrRvo?si=pG0U696t9nCC1_9K
Connect with Nathalie on LinkedIn: https://www.linkedin.com/in/nathalie-figuiere/
Connect with Joe on LinkedIn: https://www.linkedin.com/in/joesweeney1/
Find out more about CoderPad at https://coderpad.io/
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