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While I can’t promise Lady Gaga featured in this week’s episode, the beautiful Seine River in Paris offered a great backdrop for my conversation with Lynn Heineman from Dataiku.

Did you catch the rain-soaked spectacle of the Olympics opening ceremony?

In this episode, Lynn and I walk some of the same route, on her commute to work, talking product marketing.

Want to see the sights as well as hear the sounds of this episode? Check out the full video here: https://youtu.be/m33E5FdmHL4?si=2RmunC99F2g8DoIO

And while there were no robotic horses floating down the river and Zizou was nowhere to be seen, the good news was it wasn’t raining!

And it was a great chat where we explored the often-overlooked synergy between product and content marketing.

It's like two puzzle pieces; they fit together perfectly, but only when they understand each other.

Just as a captivating Olympic story needs a perfect blend of visuals and narrative, our marketing efforts are more powerful when product and content teams work in harmony.

Lynn, with her experience in both worlds (she leads both Product Marketing and Content Marketing at Dataiku in Paris), sheds light on the challenges and rewards of this collaboration.

From understanding diverse audiences to aligning brand narrative with product features, her insights are gold for marketers aiming to create a cohesive customer journey.

So, grab your headphones and join us on this Parisian adventure as we uncover the secrets to effective product and content marketing.

Follow Lynn on LinkedIn: https://www.linkedin.com/in/lynn-heidmann-47780912/

Follow Joe on LinkedIn: https://www.linkedin.com/in/joesweeney1/

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