Kelsey Kreiling is the co-founder of Presence Agency, where she and her business partner Mallory Ulaszek have created Week of the Website - a weeklong website design process, helping non-profits, early stage businesses and hospitality groups launch their websites on Squarespace in just five days.

Matching budget to functionality

Clients go in thinking Squarespace is DIY

• They can't build what they envisioned


• They can't even do that

More of a CMS choice than a DIY tool

• Templates are good but limiting

70 websites in 1.5 years

• Speed is the sale

Acuity scheduling integrates w Squarespace

Working in hospitality

• Bars & restaurants


• Running a digital publication


• Opening new concepts; asked for help w web


• Knew what they were investing on websites ($2500* $3500)


• Thought maybe Squarespace would satisfy this need at this budget

Mallory pitched Kelsey on redoing her hospitality groups websites

• Did a proposal


• First few sites were traditional agency-style; too process-heavy


• This was not working


• Almost walked away


• Visited Squarespace offices


• Cold e-mailed & asked to come talk

Changed process to emphasize collaboration

• Proactive communication


• No sense of ownership; it's not my site


• Client gets to watch & participate in the process

Clients come in with various levels of technical ability

• Everything done on google drive


• Daily emails


• Uberconference


• Calendly

This process isn't for everyone

• we need a certain kind of client

Person-to-person marketing
Almost all referrals

• Via someone we already know

Teaching workshops

• Week Of The Website lite for existing sites


• Catch "Done With You" <--> "Done With You" <--> "Done For You" continuum

Squarespace specialist page listings

• Networked with other firms to handle overflow

Have to be careful about how much to grow and how much to take on
Framing cost vs investment
Helping the client understand their business
Scheduling & balance is important for building the right business for our lives