Are influencer campaigns worth it? If you’ve ever asked yourself (or your comms team) that question, this episode is for you. From how to find the right creators to how much budget you really need, RALLY's Elyse Dickson Becker and Maha Ghandour break down everything you’ve ever wanted to know about influencer engagement for advocacy campaigns…in just 15 minutes.

In This Episode:

• Influencer vs. content creator: what’s the difference, and why it matters
• How to find the right creators to reach your audience
• What kind of budget you actually need—and how to scale
• Why smaller creators can be more impactful than big names
• What long-term investment in creators could look like for issue advocacy

About RALLY:

RALLY is an advocacy communications firm that works with foundations, nonprofits, businesses, and campaigns to change the way people think and act around today’s biggest social and political challenges.

Where you can find us:

• wearerally.com
• Follow us on LinkedIn
• Follow us on Instagram

Do you have an idea for an episode or want to connect with us? Say hello at pod@wearerally.com.