When you're trying to break through online, playing it safe doesn't always cut it. In part one of this two-part series, RALLY's Kaitlin Funaro sits down with Jack Spiegelman and Maha Ghandour from our digital team to talk about how to embrace controversy strategically. From knowing when to lean in to how to prep your team for the reaction, they unpack what it takes to post with purpose and build power, not just attention.

In This Episode:

• How to lean into controversy without being reckless
• What makes a post worth pushing and when to sit one out
• Why first-person storytelling is your secret weapon
• The case against chasing virality (and when to ride the wave)
• How authenticity and values create staying power online

About RALLY:

RALLY is an advocacy communications firm that works with foundations, nonprofits, businesses, and campaigns to change the way people think and act around today’s biggest social and political challenges.

Where you can find us:

• wearerally.com
• Follow us on LinkedIn
• Follow us on Instagram

Do you have an idea for an episode or want to connect with us? Say hello at pod@wearerally.com.