With hybrid training and events like Hyrox on the rise, more gyms are adapting—some diversifying their class offerings, others going as far as de-affiliating from CrossFit entirely. In this episode, we explore how the functional fitness landscape is shifting and what that means for gym owners.

Todd draws a brilliant analogy between the spectrum of fitness offerings and doom metal. On one end, you've got the aggressive intensity of CrossFit, on the other, the more polished, accessible experience of a Barry's Bootcamp-style class. We discuss what makes a gym successful, how onboarding (or the lack of it) shapes the experience, and how location can make or break a business model.

From small-town boxes with no local competition to city gyms surrounded by ClassPass options, this episode looks at the changing dynamics of functional fitness, and why doom metal might explain more than you'd think.

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Show Notes:

• [0:00 ] Introduction

• [3:30 ] Doom metal and the functional fitness

• [7:00 ] The spectrum of functional fitness classes

• [9:30 ] Appealing to market trends

• [12:30 ] The business model of a CrossFit gym in a small town versus a big city

• [15:30 ] What makes a good business model for a CrossFit gym

• [21:00 ] CrossFit and maximising the square footage of a gym

• [23:00 ] The marketing message from CrossFit