This is a special Industry Spotlight episode of Design Biz Survival Guide. This special format is designed to share brands and partners that support designers both creatively and professionally. This supplemental podcast format is our way of sharing valuable information and resources for your business with you, our loyal listeners.

Today, we’re speaking with Renee Bush — Founder and Chief Strategist of TANDEM. Renee and her team are behind the brand development and business strategies of some of the most well-known and loved design businesses in the industry. TANDEM is committed to helping design entrepreneurs define business goals and build effective, strategic steps to achieve them.

Show Highlights:

• Renee’s background and how she founded her agency TANDEM

• TANDEM’s customized approach to helping designers develop strategies to grow their businesses, custom branding, websites, and marketing support

• Understanding each designer’s unique goals, clientele, and creative work style when developing business strategies and solutions

• Examples of how TANDEM has helped designers refine their branding, messaging, and marketing to attract their ideal clients

• The value of designers clearly communicating their business model and services to referral partners like builders and architects

• Key considerations around branding and visibility that designers should keep in mind when trying to attract new clients

• Building trust and rapport with clients through different marketing strategies

Notable Quotes:

“Everyone is coming from a different place and headed to a different place. When you’re really clear on the type of business you want to build, how you want to do that, and who you want to work with, you’re going to get there more effectively.” – Renee Bush.

“Trust is not something that they give us. We’re not looking for trusting people. It’s something we build as a business. And your marketing is what builds that trust.” – Renee Bush.

“Follow the fun, what feels the most fun, because that’s how we’ll get really good results.” – Renee Bush.

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Supporting Resources:

TANDEM Website - https://with-tandem.com/

Renee Bush & Tandem Studio on Instagram - https://www.instagram.com/with_tandem/