16: How Community, Confidence, and a Brand and Website Refresh Helped Heidi Lewis-Pracko Get 90% of Client Inquiries from Google
Description
What if a brand refresh could transform not just how your business looks, but also increase your leads and inquiries?
What if building authentic community connections is the missing piece that could elevate both your business presence and your confidence as a pet biz owner?
In this inspiring conversation, I welcome my friend and client, Heidi Lewis-Pracko of Heidi and Hope Pet Services, whose community-inspired business helped her grow beautiful partnerships, build amazing connections, and increase brand awareness throughout her service area. AND, after we worked with Heidi through her recent brand and website refresh, she pulled the data and saw something amazing—90% of new client inquiries were coming directly from Google.
Here's what we dive into:
- How to build meaningful community connections with local pet-friendly businesses
- How to track where your leads are coming from (and why it matters)
- Why focusing on Google can be more effective than social media for many
- Finding hobbies outside of pets to maintain work-life balance and prevent burnout
"Even if business isn't your thing, you can do it. There are so many resources out there. I didn't do this all on my own." - Heidi
If you're feeling hesitant about putting yourself out there, this conversation provides both the inspiration and practical steps to help you build confidence as a pet business owner.
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Links mentioned:
- See the Heidi and Hope website
- Follow Heidi and Hope Pet Services on Instagram
- Try Flodesk for your email and get 50% off for a year!
- Read the episode blog for more details!
- Connect with Pet Marketing Unleashed on Instagram
- Join Pet Marketing Unleashed’s FREE Facebook Group
- Visit the Pet Marketing Unleashed website
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