23: What Local Pet Businesses Need to Know About Google Business Listings with Amy Toman of Pet Sitter SEO
Update: 2025-08-05
Description
In this episode, I'm joined by Amy Toman, Google Business Profile expert who's been helping businesses navigate Google listings for over a decade. After reaching diamond level in Google's listing forum (the highest tier), Amy has become the go-to person for solving suspension issues and optimization challenges.
Here's what we dive into:
- What your Google Business Profile actually does for local visibility
- Essential guidelines that prevent suspension (and what triggers it)
- How to optimize for niche services when no category exists
- The real impact of reviews on your search rankings
- Why fake reviews will backfire and what Google's new detection methods mean
- How to handle negative reviews without making things worse
- The difference between soft and hard suspensions and how to get reinstated
- Why one bad review shouldn't tank your rating (and what to do if it does)
"Follow Google's guidelines, keep it simple and straightforward, and you're going to be all right. The more active you are, the more likely Google will recommend you."
🎉 Want to go deeper? Join our SEO Unleashed course at petmarketingunleashed.com/seo-course and get 10% off with code PMUPODCAST at checkout.
Links mentioned:
- Connect with Amy on LinkedIn
- Pet Sitter SEO services
- Email Amy
- Google Business Profile guidelines
- How many reviews you need for a 5.0 rating
- Grab our free 5 Quick SEO wins
- Join our SEO course and get 10% off with code PMUPODCAST
- Read the episode blog for more
- Connect with Pet Marketing Unleashed on Instagram
- Visit the Pet Marketing Unleashed website
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