16. Global SaaS out of KSA w/ Iyad Aldalooj, co-founder @ Penny
Description
Iyad Aldalooj is the co-founder and CEO of Penny software, an end-to-end procurement solution for enterprises. Prior to founding Penny in 2020, Iyad was the General Manager & Marketing Director at Careem in Saudi Arabia. On the episode we learn more about Iyad's journey and delve into the steps they're taking in building a global SaaS product.
01:19 - Iyad's first startup & role at Careem
12:40 - What is penny software?
15:00 - The evolution from a B2B marketplace to procurement software
18:47 - Building for the global market from day 1
22:16 - Why the focus on KSA for now
26:57 - When's the right time to scale enterprise software?
28:27 - MRVP (R for repeatable), not MVP, in B2B
33:18 - Prioritizing problems to solve in B2C vs B2B
35:34 - Managing requests from prospect customers
38:52 - Launching in an emerging vs mature market first?
43:26 - Hiring top talent
Let's Talk Product is brought to you by Propeller, a seed-stage venture capital firm based out of Jordan. If your MENA-based startup is looking for an investor, get in touch, we'd love to talk!
United States
