9. Self-service SaaS & reducing churn w/ Ahmed, co-founder @ Gameball
Update: 2021-03-31
Description
Ahmed El Assy is the co-founder and CPO at Gameball, a customer engagement SaaS platform that uses gamification and loyalty mechanisms to help brands retain and engage their customers. The young Egyptian startup has secured over 1000 online merchants from 50 countries through their self-service product. We speak to Ahmed about the company's journey to date and what it takes to build a global self-serve B2B product where customers deploy and use the product on their own. We also dive into how Ahmed thinks about product metrics; how they measure customer engagement and what have they done to reduce churn.
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