Podcast Notes Key Takeaways

•  Writing a viral thread has a lot of upsides: 
  • Shaan got invited to go on CNBC and a German news station
  • Had his thread praised by a lot of famous individuals
  • Got an offer for a book deal
  • Shaan gained about 20,000 new followers from that one thread
• Advice for writing a viral thread:
  • Write your thread and then come back to it an hour or so later. You want to look at it with fresh eyes and then edit it.
    • Ernest Hemingway used to say, “Write drunk, edit sober”
  • If you’re able to write about something a lot of people have a hunch about but can’t articulate well, people will share that post
• Why does Shaan think Clubhouse will fail?
  • App downloads are slowing and user retention is falling
  • The app has an interestingness problem
    • Also known as TTF (time to fun) or the length of time it takes to have fun in the app. All the great apps (Tiktok, YouTube, etc.) take less than 7 seconds to get good content.
      • Additionally, Clubhouse is live so it’s exponentially harder for users to find good content quickly
•  Clubhouse has two options:
  • Become a content platform with fast growth but low retention
  • Become a chilling platform with slow growth but high retention 
• Two common mistakes newsletter writers make:
  • Charging too little
  • Not having a frontend and a backend product
    • You need a cheap product that a lot of people buy and a premium product that only a small number of people buy but makes you a lot of money

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Sam Parr (@TheSamParr) and Shaan Puri (@ShaanVP) discuss:

0:45 Shaan breaks down why and how Clubhouse will fail (although he wishes it won't)

17:10 How to go viral and also improve your writing

27:07 How to win (and make millions) in the content game

36:22 How 'The Hustle' finds its talent

38:44 A simple startup idea with huge potential

50:38 How Shaan's tweet became a meme

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Editing thanks to Jonathan Gallegos (@jjonthan)