Dave is joined by Emir Atli, the founder and CRO of HockeyStack. Emir shares insights on his strategic content creation on LinkedIn to building a robust attribution platform that helps B2B marketers optimize revenue and understand customer journeys.

Emir and Dave cover:

• How Emir and his team built a LinkedIn audience before launching their product and turned engagement into a strategic advantage
• Using custom reporting and attribution to make better B2B marketing decisions
• Creating data-driven content with HockeyStack Labs to build trust and establish thought leadership

Timestamps

• (00:00 ) - - Intro
  


• (05:34 ) - - Early Days at HockeyStack: Outreach and Launch
  


• (13:11 ) - - Scaling Content Distribution and Launching Podcasts
  


• (14:36 ) - - Transitioning to Event and Field Marketing
  


• (19:43 ) - - Transitioning from CMO to Media Company CEO
  


• (27:44 ) - - How to Build Trust at Scale
  


• (31:38 ) - - Content Marketing Benchmarks and Data
  


• (34:22 ) - - Sample Sizes, Metrics, and Context in Research Reporting
  


• (42:47 ) - - How to Actually Use Reporting Tools
  


• (44:04 ) - - Creating Custom Reports and Templates
  


• (46:44 ) - - Tracking Traditional Touch Points Digitally

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