DiscoverThe Exit Five CMO Podcast (Hosted by Dave Gerhardt)Why Every Founder Needs a LinkedIn Strategy with Brad Zomick
Why Every Founder Needs a LinkedIn Strategy with Brad Zomick

Why Every Founder Needs a LinkedIn Strategy with Brad Zomick

Update: 2025-08-21
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#275 LinkedIn Strategy | In this episode, Dave is joined by Brad Zomick, a B2B marketing consultant and host who has helped founders and executives build their presence on LinkedIn. Together they break down why a strong LinkedIn strategy is no longer optional for founders, it’s one of the most effective growth levers in B2B today.

Dave and Brad cover:

  • Why LinkedIn is still the best channel for founders to build authority, attract talent, and connect with customers
  • How to turn everyday founder communications into high-impact LinkedIn content
  • The unexpected ROI of founder-led content, from recruiting and partnerships to real-time message testing

If you’ve been wondering how to turn LinkedIn into a real growth engine for your brand, this episode is your blueprint.

Timestamps

  • (00:00 ) - – Intro

  • (03:08 ) - – Early days of LinkedIn

  • (08:38 ) - – Building Drift with founder brand

  • (14:38 ) - – Why every founder needs LinkedIn

  • (18:38 ) - – The hidden ROI of posting

  • (27:13 ) - – Dave’s personal posting system

  • (30:43 ) - – How to never run out of content

  • (34:43 ) - – Unexpected benefits of being visible

  • (39:13 ) - – Is it too late to start?

  • (42:13 ) - – Who inspires Dave today

  • (44:28 ) - – What’s next for Exit Five

  • (46:13 ) - – Closing thoughts



Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

Today's episode is brought to you by Knak.

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It’s the only way you can truly “own” your audience.

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See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.


***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

  • They give you unlimited podcast editing and strategy for your B2B podcast.
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Why Every Founder Needs a LinkedIn Strategy with Brad Zomick

Why Every Founder Needs a LinkedIn Strategy with Brad Zomick

Dave Gerhardt