#275 LinkedIn Strategy | In this episode, Dave is joined by Brad Zomick, a B2B marketing consultant and host who has helped founders and executives build their presence on LinkedIn. Together they break down why a strong LinkedIn strategy is no longer optional for founders, it’s one of the most effective growth levers in B2B today.

Dave and Brad cover:

• Why LinkedIn is still the best channel for founders to build authority, attract talent, and connect with customers
• How to turn everyday founder communications into high-impact LinkedIn content
• The unexpected ROI of founder-led content, from recruiting and partnerships to real-time message testing

If you’ve been wondering how to turn LinkedIn into a real growth engine for your brand, this episode is your blueprint.

Timestamps

• (00:00 ) - – Intro
  


• (03:08 ) - – Early days of LinkedIn
  


• (08:38 ) - – Building Drift with founder brand
  


• (14:38 ) - – Why every founder needs LinkedIn
  


• (18:38 ) - – The hidden ROI of posting
  


• (27:13 ) - – Dave’s personal posting system
  


• (30:43 ) - – How to never run out of content
  


• (34:43 ) - – Unexpected benefits of being visible
  


• (39:13 ) - – Is it too late to start?
  


• (42:13 ) - – Who inspires Dave today
  


• (44:28 ) - – What’s next for Exit Five
  


• (46:13 ) - – Closing thoughts

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