#285 Marketing Leadership | In this episode, Dave is joined by Sylvia Lepoidevin, CMO of Kandji, a leading platform for managing and securing Apple devices in the workplace. Sylvia shares her journey from employee #4 to CMO at Kandji, driving the company’s growth to a $850M valuation. She talks about her experience building efficient marketing teams, leveraging AI, and creating impactful brand experiences.

Dave and Sylvia cover:

• How AI is reshaping marketing roles and enabling smaller, more efficient teams
• Strategies for internal marketing that align and energize cross-functional teams
• Product launches and creative campaigns for brand-driven growth

Timestamps

• (00:00 ) - - Intro to Sylvia
  


• (04:57 ) - - From Marketing Hire to CMO
  


• (09:42 ) - - Understanding Equity and Financial Outcomes
  


• (12:24 ) - - Wealth and Career Growth
  


• (15:04 ) - - Why It’s Important to Have a Clear Career Narrative
  


• (19:56 ) - - Mastering Storytelling in Team Meetings
  


• (23:14 ) - - How to Engage Your Team
  


• (23:50 ) - - Leveraging Feedback Loops to Build a Successful Team
  


• (31:06 ) - - AI Is Enabling Smaller, More Efficient Teams
  


• (34:49 ) - - AI’s Impact on Marketing
  


• (37:49 ) - - How Kandji Is Expanding Their Team
  


• (40:40 ) - - Achieving 10x Growth Through Product-Led Strategies
  


• (44:20 ) - - Leveraging Competitor and Apple-Specific Keywords
  


• (47:44 ) - - Minimizing Hiring Risk: Test Roles First

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