#165 - Balancing DTC and Referral Marketing Strategies
Description
In this episode of Ignite, Cardinal’s CGO Lauren Leone and CSO Rich Briddock continue the conversation on third-party audiences, this time with a focus on providers. They dive into how healthcare marketers can leverage third-party audience data to target not just patients, but also healthcare providers, unlocking new opportunities to drive referrals and support your business development teams. You’ll learn practical strategies for segmenting and reaching providers digitally, integrating your marketing and BD efforts, and measuring the true impact of your campaigns on referral volume. If you’re looking to maximize your marketing ROI and bridge the gap between direct-to-consumer and provider-driven growth, this episode is packed with actionable insights tailored for you.
RELATED RESOURCES
How to Reach Niche Audiences with 3P Data - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/reach-niche-audiences-3p-data/
How to Layer 3P Data and Reach Ideal Patients - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/how-to-layer-3p-data-and-reach-ideal-patients/
5-Step Paid Media Strategy to Attract Your Ideal Patients - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/paid-media-patient-acquisition-guide/
Top Healthcare Marketing Strategies & Guide - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-digital-marketing-strategies-tips-ideas/
United States
