#176 - Why Healthcare Marketing is Stuck in the Past (And How to Catch Up)
Description
In this episode of Ignite, Cardinal CEO Alex Membrillo sits down with Kent Mora, a marketing expert, to explore how healthcare marketers can break through the barriers of HIPAA and outdated mindsets to build truly measurable, ROI-driven marketing programs. You’ll hear firsthand how applying proven direct-to-consumer strategies, focusing on demand capture, and embracing both digital and traditional channels can transform patient acquisition—even in highly regulated environments. If you’re ready to move past fear, leverage technology, and finally prove the value of your marketing, this conversation will give you the practical insights to take your results to the next level.
RELATED RESOURCES
Connect with Kent - https://www.linkedin.com/in/kentmora/
Privacy First: Marketing Technologies That Prioritize HIPAA Compliance - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-compliant-martech/
5-Step Paid Media Strategy to Attract Your Ideal Patients - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/paid-media-patient-acquisition-guide/
How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/
RevRx™: Unlocking the Power of Media Mix Modelingy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/media-mix-modeling-revrx/
United States
