DiscoverPurpose & Profit Club® – The Nonprofit Fundraising & Marketing Podcast166: The 5 Email Types Every Nonprofit Needs To Drive 2x–9x Campaign Funding
166: The 5 Email Types Every Nonprofit Needs To Drive 2x–9x Campaign Funding

166: The 5 Email Types Every Nonprofit Needs To Drive 2x–9x Campaign Funding

Update: 2025-10-07
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You don’t need to send more emails. You need to send the right ones. 

In this episode, I’m breaking down the five email types every nonprofit must use if you want to double, triple, or even 9x your campaign results. These aren’t random updates or long newsletters that no one reads. Each type has a specific role in moving your donors from curious to committed. We’ll talk about why your current email strategy might feel flat, how to stop repeating yourself, and the exact sequence that creates urgency, connection, and momentum. If you’ve ever wondered, “But what do I write next?” this is your roadmap.


Topics:

  • Why fewer emails equals fewer donations
  • The five types of emails that keep donors engaged
  • How each email type plays a unique role in the campaign arc
  • Why story-driven emails outperform newsletters every time
  • Real examples of campaigns that grew 2x–9x by retooling emails


For a full list of links and resources mentioned in this episode, click here.


Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.

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166: The 5 Email Types Every Nonprofit Needs To Drive 2x–9x Campaign Funding

166: The 5 Email Types Every Nonprofit Needs To Drive 2x–9x Campaign Funding

Christina Tzavaras Edwards