166: Understanding the LitRPG Genre and What Readers Want with Jamie Davis
Description
Jamie Davis is the author of more than a dozen novels including Accidental Thief.
He’s also a registered nurse, a nationally recognized medical educator, and host of The Nursing Show.
How Jamie Became a Fiction Writer
Jamie got started as a novelist on a dare. He’s been a nurse and a medical educator for quite some time and has several nonfiction books available. In 2014, a friend of his dared him to write a novel for NaNoWriMo. He finished his novel during November and then it sat on the file for eight months.
Writing that first fiction novel stoked a creative fire in Jamie. He’s always considered himself a very creative person, and writing fiction gave him a different creative outlet than his nonfiction books or his podcast business.
He decided to release what would become the first book in his Extreme Medical Services series. It was very well received by listeners in Jamie’s podcast community, as well as fans of the urban fantasy genre.
The Extreme Medical Services series started as an idea for an educational web series that Jamie turned into a novel. Jamie is involved with seven podcasts and he writes for several blogs. He’s always writing. And ever since NaNoWriMo 2014, Jamie has always had a fiction project in process.
It never occurred to Jamie to go the traditional publishing route. He’s always been an entrepreneur. He was aware of self-publishing and the opportunities available to him to market to the audience of his choosing, rather than relying on an editor or publisher to decide where his book fit in the marketplace.
How to Build an Audience as a Fiction Writer
Jamie has several tips for how to build an author as an indie fiction writer.
1. Build an Email List
Jamie enjoys the process of fiction writing. He also enjoys building a community and an audience that he can have conversations with.
It’s really important for every author to have a platform and an email list. Being an indie author today is no different than running any other online business.
“If you have any kind of business at all you need an email list, especially if you’re in an online setting.”
– Jamie Davis
For an author, having an email list is important because you need to have your readers be your readers, not Amazon’s readers, who they occasionally market your book to.
You need to build a community separate from any of the online book sellers.
You need to build an email list and communicate with it regularly. Remember: “regularly” can be every couple of weeks. You just want to keep yourself in the front of their mind.
You want to keep your fans apprised of what you’re up to, and you always want to be asking them questions.
You want to have a continuous conversation with your audience. This builds individual relationships with your audience members. You’ll gain invaluable insight into what they’re looking for in your fiction, and they’ll become invested in your success.
2. Do Newsletter Swaps with Authors in Your Genre
Another tactic Jamie uses is to connect with authors in his genre on Facebook, look at what they’re currently working on, and ask them if they’d be interested in doing a newsletter swap.
In a newsletter swap, Jamie offers to promote one of their books if they’ll promote one of his. Generally, he has them promote the first in one of his series.
You can also sign up for a newsletter swap organized by TCK Publishing!
3. Use Book Marketing Sites
Another way to build your email list is to use book marketing sites, with BookBub being the biggest of them all. There’s also FreeBooksy, Book Barbarian, and Kindle Nation Daily. Links are available in the resources section at the bottom of this page.
The best way to get success with the different book promotion sites is to run promotions that overlap one another.
How to Build an Email List as a Fiction Author
When Jamie started writing fiction, he built his email list organically.
The first thing you want to do as a new author is put a link to your email list in the back of every book you write.
“If you’ve written a good book, your readers are going to want to hear from you when the next book comes out.”
– Jamie Davis
If you have more than one book out, you can do a number of things to entice people to sign up for your email list.
If you’ve written a series, you can:
- Offer your readers the second book in the series for free and let them know when the third book will be available.
- Write a reader magnet, which is a side story to your main plot.
How Newsletter Swaps Work for Authors
When you want to set up a newsletter swap, the first thing to do is look at authors in your genre who have books that directly target the same audience.
You’ll want to approach authors who are writing in the same genre as you, who have on their lists the same types of readers you want on your list. You want to become friends with 5 to 10 authors if you can.
A newsletter swap is a simple arrangement where you promote a new book to your audience. Then, when your new book comes out, the author you promoted will promote your book to their audience.
Don’t think of this as helping the competition. The truth is, you can’t possibly write books fast enough to satisfy your audience—and neither can any individual author. What you’re doing is showing your audience something they can read while they wait for your next book.
It’s also important to be honest with your audience. You can promote a book without having read it by simply saying, “This is a book by an author friend of mine, check it out.”
Of course, if you have time to read the book, you can actually recommend it.
Jamie’s Writing Process
The transition from nonfiction writer to fiction writer wasn’t as difficult as Jamie imagined it would be.
Jamie doesn’t believe in writer’s block. What people call writer’s block happens when you’re not prepared for what you want to write next. Jamie has run into that when he has tried to write certain blog posts.
Jamie isn’t a super planner when it comes to writing, but he does have at least a paragraph for every chapter about what’s going to happen in that chapter. Sometimes, chapters get added because new things occur to him when he’s writing. But he always has an idea of what’s going to happen next when he sits down to write fiction.
He also gets up early and starts his day. He believes in the principles espoused in The Miracle Morning. Jamie begins writing by 5 a.m., when the rest of his family is still asleep.
Jamie writes for at least two hours a day every day. He treats his writing like a business and allocates a certain number of hours per week to it.
If he has a deadline because his book is on some editor’s schedule, Jamie will write whenever he needs to write to meet that deadline.
Jamie started honing his writing skills from a very early age. His mother was a schoolteacher, and his father was a lawyer who got an English literature degree before going to law school. So from the start, Jamie did a lot of reading and writing.
Reading as much as he did allowed him to develop an idea of what works and what doesn’t work when writing.
Jamie also did a lot of writing in grade school, high school, and college. He attended a liberal arts college that required a lot of writing before deciding to go into the nursing field. He feels like his life experience gave him the practice required to be a productive professional writer.
Read. Apply. Repeat.
Jamie has read a number of books on the craft of writing. One book that didn’t really gel with his creative process was The Story Grid. He tried to apply the principles of the book after reading it and it led to a month of unproductive writing time.
Jamie recommends that you only try to adopt the writing processes that appeal to you.
Jamie has found the following authors to be helpful in developing his writing process:
- Chris Fox (particular






