168: From Wishful Thinking to Predictable Growth: Conversion Modeling for Realistic Forecasts (w/ Bec Henrich, Traction Complete)
Update: 2025-05-14
Description
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In this episode of Metrics & Chill, Jeremiah sits down with Bec Henrich, Head of Marketing at Traction Complete, to talk about forecasting that actually works. Instead of reverse-engineering aggressive revenue targets, Bec explains how to build forecasts grounded in real funnel data—so your team can aim high without burning out.
You’ll learn:
- How to model accurate and predictable conversion rates
- How to avoid “wishful thinking forecasts”
- The importance of clean, standardized data in your CRM
- How to factor in seasonality to avoid mid-quarter surprises
- Tips for getting Sales and RevOps aligned on forecast assumptions
More about:
Traction Complete: https://tractioncomplete.com/
Databox: https://databox.com
Subscribe to the newsletter: https://databox.com/newsletter
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