168: the importance of creative writing
Description
In this episode, Charlie, Rita and Jose talk about diversity and unconscious stereotyping in photoshoots, and how to avoid unconscious biases. The hosts are joined by imageseven’s copywriting expert, Jenni, who discusses how to master creative writing for schools. The Question of the Week focuses on how to reach your target audience in an era of information overload. In the Rants and Raves segment, the hosts discuss how schools can leverage strong brand assets, using McDonald’s blurry billboard ads as an example.
Episode links:
Fair-haired girls to the fore in 'colour-coded school marketing
https://www.theage.com.au/national/victoria/fair-haired-girls-to-the-fore-in-colour-coded-school-marketing-20191001-p52wo7.html
McDonald's proves its brand strength with blurry ads
https://www.creativebloq.com/news/mcdonalds-proves-its-brand-strength-with-blurry-ads
United States
