168. A Million-Dollar Grill Cleaning Service: Building a Niche Market, Franchised Business Concept With Michael Sutton
Description
When was the last time you really cleaned your grill? You probably can't remember! In this episode, host Brien Gearin speaks with Michael Sutton, founder of Grill Hero and franchising expert. Michael shares his entrepreneurial journey, starting from a college summer job to growing Grill Hero into a successful business that cleans over 40,000 grills. He discusses how Grill Hero expanded into franchising to gain a first-mover advantage in the U.S. and Canada, as well as the benefits of combining digital and local marketing for growth. Michael also delves into their new membership program and how Grill Hero is helping homeowners maintain their grills year-round. Tune in to learn about the power of door-to-door sales, scaling through franchising, and the keys to building a successful recurring revenue model in an untapped market!
What we discuss with Michael:
+ Turning a backyard business into a franchise
+ Seizing first-mover advantage in a niche market
+ Scaling through franchising across North America
+ Combining local canvassing with digital marketing
+ Launching a recurring revenue membership program
+ Expanding services beyond seasonal limitations
+ Leveraging a low-cost, high-margin business model
+ Franchisee Support: Training, marketing, and growth
+ Long-Term Vision: Becoming the top grill-cleaning brand
Thank you, Michael!
Check out Grill Hero at GrillHero.com.
Connect with Michael on Instagram and LinkedIn.
Watch the video podcast of this episode!
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