DiscoverThe Savvy Seller with Kristen Doyle169. Is Your Homepage Just a Pretty Welcome Mat That Loses Sales?
169. Is Your Homepage Just a Pretty Welcome Mat That Loses Sales?

169. Is Your Homepage Just a Pretty Welcome Mat That Loses Sales?

Update: 2025-11-18
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You’ve got just three to five seconds to capture a visitor’s attention on your website. Miss that window, and they’re gone! In this episode, I share why so many homepages, despite looking beautiful, act like fancy doormats that fail to convert. Using real-world examples, I break down the strategic elements every homepage needs, from clear navigation and compelling headlines to calls to action and social proof, to turn browsers into buyers. I also highlight common mistakes business owners make when aesthetics outweigh strategy and share a quick-check framework to ensure your homepage passes the three-second test!

02:14Real-life restaurant website mistakes and missed opportunities

05:51Identifying your homepage’s primary purpose for maximum impact

07:20Crafting clear navigation and messaging for your ideal customer 

10:33 - Common homepage mistakes to avoid (and what to do instead)

15:54What you can do today to improve your homepage

Links & Resources:

Show Notes: https://kristendoyle.co/episode169 

Tired of worrying about WordPress updates and website maintenance? My worry-free WPCare Plan handles all your updates, security monitoring, and maintenance so you can focus on running your business. My team and I would love to be in your corner, taking your website off your plate.

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Check out my Everything Page at https://kristendoyle.co/everything

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169. Is Your Homepage Just a Pretty Welcome Mat That Loses Sales?

169. Is Your Homepage Just a Pretty Welcome Mat That Loses Sales?

Kristen Doyle, TPT seller, SEO coach, and web designer