This week, we're sharing a recording from an Exit Five Live Session with Natalie Marcotullio, Head of Growth and Operations at Navattic. She has a background in SEO and digital marketing for B2B sales and marketing SaaS. Over the years, her focus has shifted to full-funnel marketing, GTM strategy, and improving the digital buyer experience.In this episode, we cover

• Why buyers are switching to a more "self-service" model of buying
• How interactive demos stack up against traditional marketing education like videos or ads
• Tips to create a product story with your interactive demo that gets you a 30% CTR
• The most common questions marketers have about interactive demos

Timestamps

• (00:00 ) - - Introduction
  


• (11:03 ) - - Statistics on Product Demos
  


• (15:06 ) - - Gating vs. not gating product demos
  


• (17:25 ) - - Emails and personalized follow-ups post-demo
  


• (18:21 ) - - Where to place the interactive demo on the website
  


• (28:37 ) - - Interactive demos with complex products
  


• (33:38 ) - - How to budget for interactive product demos
  


• (36:30 ) - - Implementing interactive product demos in LinkedIn ads
  


• (38:08 ) - - Platform recommendations for interactive product demos
  


• (42:02 ) - - Use of interactive demos in the sales cycle
  


• (43:38 ) - - Tracking activity and attribution in interactive demos
  


• (45:17 ) - - Personalized demos for each prospect
  


• (48:16 ) - - Post interactive demo conversion best practice
  


• (52:58 ) - - Closing thoughts

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