#176 - Humanising B2B Brands to Stand Out in an AI Era with Deema Tamimi, VP Marketing at The Brief
Update: 2025-11-10
Description
Humanisation in B2B marketing almost feels like a buzzword.
But the sentiment behind it is growing increasingly important in a sea of B2B sameness fuelled by AI.
In this episode, learn what breaks through the slop, and what B2B customers now want to see from brands: Not just photos of your team on your 'About Us' page, but human soul, artistry, and love.
Hear from Deema Tamimi, VP Marketing at The Brief, who recently undertook a rebranding project that was fuelled with humanity.
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