DiscoverFINITE: B2B Marketing Podcast for Tech, Software & SaaS#177 - Mastering B2B Podcasts with Anne Feuss, President & Co-Founder at Pod People
#177 - Mastering B2B Podcasts with Anne Feuss, President & Co-Founder at Pod People

#177 - Mastering B2B Podcasts with Anne Feuss, President & Co-Founder at Pod People

Update: 2025-12-01
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This week, we get meta, discussing the strategy and execution behind high-impact B2B podcasts. Jodi speaks with Anne Feuss, Co-founder of PodPeople, an agency that produces top-ranking shows for clients like Google and HBO.

Anne offers actionable insights on how B2B brands can stand out in a noisy market. We cover key topics, including:

  • Finding the right host and hook to make technical content compelling.
  • The essential move from audio-only to video-first podcasting.
  • Tying content efforts to commercial impact and pipeline growth.

Learn the current trends B2B audiences demand and how to evolve your content strategy from basic to best-in-class.

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#177 - Mastering B2B Podcasts with Anne Feuss, President & Co-Founder at Pod People

#177 - Mastering B2B Podcasts with Anne Feuss, President & Co-Founder at Pod People

Jodi Norris