182 - Silent to Public: Your Roadmap for Campaign Execution: Andrew Robison
Update: 2025-11-14
Description
The moment you've been waiting for is finally here—let's dive into the heart of capital campaigns! In this episode, Andrew and Rhen discuss the details of campaign execution, breaking down the two critical campaign phases: the silent phase and the public phase. While the two phases are equally important, they serve different strategic purposes.
To highlight these differences, Andrew takes you on a deep dive into both campaign phases, and he answers the questions every fundraiser needs to know:
Andrew and Rhen close this episode with some wisdom from heir own personal experiences. Capital campaigns are grueling. Andrew doesn't sugarcoat it: this might be the toughest challenge of your fundraising career. But, when you cross that finish line, you'll look back on it as one of the most rewarding professional experiences you've ever had.
Are you interested in Petrus's free resource comparing the silent campaign phase to the public one? If so, click HERE to download our summary chart.
To highlight these differences, Andrew takes you on a deep dive into both campaign phases, and he answers the questions every fundraiser needs to know:
- How long will each phase actually take? (Spoiler: it varies more than you think!)
- What should you expect at various points of the campaign?
- Should you set internal short-term goals to keep momentum?
- What should you do if and when things don't go as planned?
Andrew and Rhen close this episode with some wisdom from heir own personal experiences. Capital campaigns are grueling. Andrew doesn't sugarcoat it: this might be the toughest challenge of your fundraising career. But, when you cross that finish line, you'll look back on it as one of the most rewarding professional experiences you've ever had.
Are you interested in Petrus's free resource comparing the silent campaign phase to the public one? If so, click HERE to download our summary chart.
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