In this episode of Marketing Like a Mother, I sit down with Candice Katherine, founder of Keep Him Media and host of the Single Mom Mindset podcast, for a raw, honest conversation about choosing a non-traditional path to motherhood, business, and personal power.

Candice opens up about her journey into single motherhood by choice — from navigating separation to intentionally conceiving her second child via donor — and how that decision became a catalyst for her mission: helping women feel confident, clear, and grounded in building families and lives on their own terms.

Together, we explore what it really means to question the “default life script” and choose something more aligned, even when it feels uncomfortable, misunderstood, or radically different from societal expectations.

What We Talk About

We dive into:

* Candice’s path into single motherhood by choice and what led her to make that decision

* Untangling shame, judgment, and fear around choosing an unconventional family structure

* The difference between being a “single mom” and a “solo mom” — and why labels only matter if they serve you

* How independence and partnership can coexist without women abandoning themselves

* Reclaiming identity, worth, and voice as a mother and entrepreneur

* What legacy truly means when rooted in authenticity and self-trust

* The emotional and logistical realities of building a business while raising kids

This episode is a beautiful reminder that you don’t need to live by anyone else’s blueprint. You’re allowed to choose differently. You’re allowed to want more. And you’re allowed to define what motherhood, success, and legacy look like for you.

Connect with Candice Katherine

* Instagram: https://www.instagram.com/candicekatherine/

* TikTok: https://www.tiktok.com/@candicekatherine

* YouTube: https://www.youtube.com/@candice.katherine

* Podcast: Single Mom Mindset

* Freebie: Your 10-Step SMBC Clarity Checklist: https://candicekatherine.teachable.com/p/your-10-step-smbc-clarity-checklist

If you’ve ever felt torn between who you’re “supposed” to be and who you actually are…This conversation is going to land right where it needs to.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com