#186 – Aligning marketing insights with sales strategies w/ Dr Philip Styrlund & Shakeel Bharmal
Description
On this week’s episode of the Sales Transformation Podcast we are joined by Dr Philip Styrlund and Shakeel Bharmal, who are CEO and Senior Vice President of the Summit Group, respectively.
Their discussion with Phil Squire centres around how the critical interface between marketing and sales is more essential than ever. In particular, they focus on making marketing more relevant to sales to ensure that both teams are aligned in their strategic outlook.
Highlights include:
- [07:14 ] The new world of selling needs a marketing mindset
- [09:56 ] Three pillars for the future of selling
- [24:32 ] Ai will increase the value of “wisdom” in salespeople
Connect with Philip Squire on LinkedIn
Connect with Philip Styrlund on LinkedIn
Connect with Shakeel Bharmal on LinkedIn
Join the discussion in our Sales Transformation Forum group.
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