Lida Citroën, Boomer, joins us to talk about her new book, The New Rules of Influence – How to Authentically Build Trust, Drive Change, and Make an Impact.

Lida is a keynote speaker, author and executive coach empowering global executives, entrepreneurs, and thought leaders to manage how they’re perceived and drive them towards ideal opportunities. She has helped thousands of individuals gain a fresh perspective on crafting a personal narrative that tells the right story to the right people about who they are. Her personal mission isn't just about perception—it's about profound transformation, guiding others to leave an indelible mark on the tapestry of human achievement.

Topics covered in the Episode:

• We matter


• Executive Presence and Influence


• Groups of Rules (why, who, how, where)


• Misalignment of values


• Brand and Influence


• Influencers & Social Media
  

Here are three takeaways from the episode:

1.    Executive presence is about: Gravitas but that can’t
be well-defined, Image which is about how to dress the part, and Communication that are usually scripted messages. That doesn’t necessarily lead to influence which is not manipulation or persuasion. This is why we need new rules.

2.    Lida divides the 10 rules into 4 groups. Courage is our “Why” and it’s about being real. Credibility means being clear what we stand for. “Who” is now global and includes rules of being of service and inclusive. “How” is not about perfection but being consistent and that builds trust. “Where” is about visibility.

3.   Misalignment of our values can
be part of the journey and gets us to where we are (Rule 3) We’ve all experienced this and we learn from them.

Mentioned in the episode:

Lida’s Book: The New Rules of Influence – How to Authentically build Trust, Drive Change and Make an Impact

Release Date: August 27. Publisher is Berrett-Koehler. Order here.

Ep 52 Personal Branding:
Can’t Leave Home Without One – Let’s Craft Yours!

https://spotifyanchor-web.app.link/e/U9U0POfvfMb

Special Offer From Lida:

Drop Lida a note, let her know you read the book, and she’ll send you a special gift!

More About Lida:

Lida offers veterans and service members tools
for transitioning into the civilian workplace and collaborate with employers to provide resources for hiring, training, and engaging military veteran employees. You can find the books she’s authored for service members here: https://lida360.com/store/

How to reach Lida: 

Email:

Lida@LIDA360.com

Website:

https://lida360.com/the-new-rules-of-influence/

FB:

https://www.facebook.com/LIDAthreesixty

IG:

https://www.instagram.com/lida_citroen/

How to reach Yo Canny: 

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