194: Mastering Client Rapport: The “FORD” Framework Every Realtor Should Know
Description
Building lasting relationships in real estate starts with mastering the art of conversation. In this episode, we break down the classic FORD framework—Family, Occupation, Recreation, and Dreams—and explains how this simple method can help agents build genuine rapport, connect with clients on a deeper level, and grow long-term trust. You’ll also learn how to use the 5-for-5 system and the three pillars of marketing—Education, Entertainment, and Endearment—to stay top of mind, nurture your database, and lead with authenticity. Whether you’re a new agent or a seasoned pro, this episode is your reminder that real estate is, above all, a relationship business. LET'S GO!
Want to be a guest on our podcast? Email marketing@cookandassociatesaz.com OR kelly@cookandassociatesaz.com
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Kelly Cook, MBA
Cook & Associates, PC
REAL Broker
14201 N Hayden Rd, Ste C-4 Scottsdale, AZ 85260
480-442-9868
CookandAssociatesAZ.com
United States
